A guide to personalised company stamps and how to develop your own

Stamps can be a valuable tool for companies for two main reasons: Creativity and brand; Clarity, efficiency and professionalism. This article will guide you through the various uses and opportunities to use stamps to help your busy teams and build a recognisable and unique brand.

This is a guide on how companies can use personalised stamps, including:

• Uses of stamps at organisations
• Creative ideas for using stamps
• How to develop a personalised company stamp
• Examples of businesses that use personalised stamps.

Uses of company stamps

Organisations use stamps in a range of ways, from official to creative, for example, you might consider using stamps for the following:

- Signing and dating 

• Stamps with a signature or title are used to quickly sign and date documents, such as invoices, receipts, and legal documents.

- Approving or denying requests  

• Rubber stamps with phrases such as ‘approved’ or ‘denied’ can be used to quickly indicate the status of a request or application. See our solicitor and legal stamps.

- Creating custom branding

• Stamps can be customised with a company’s logo or branding to be used on correspondence, packaging and promotional materials.

- Making internal documents

• You can use stamps to create internal documents such as work orders, time cards and inventory sheets.

- Marking items

• Businesses can use stamps to mark items with identifying information, such as a serial number or date.

Personalising your company stamps

Many organisations will only need stamps for internal, official purposes. However, there are lots of businesses that use stamps in creative ways to personalise marketing collateral and packaging in an artistic and cost-effective way (it’s certainly cheaper than having paper/bags/cards printed and it means you never have more than you need). 

By using a personalised rubber stamp on marketing materials, companies can increase brand visibility, create a consistent image and reinforce their brand throughout all their marketing efforts.

Here are some examples of creative and personalisation ways companies can use stamps:

- Brochures and flyers

• Companies can use their rubber stamp to add a personal touch to their brochures and flyers. This can be done by stamping the company's logo or name on the cover or adding a custom message on the back, maybe from a particular member of staff that includes their contact details.

- Correspondence

• Use stamps on outgoing mail and correspondence, such as letters, invoices and packages. This will not only make your communications more professional, but also help to reinforce your brand. It will also help to save time and effort by not having to write a signature by hand (and allow you to pick a good - legible - version of it).

- Internal communications

• Stamps are great for internal communications such as memos, forms and office stationery, helping to create a sense of cohesion and professionalism within your company. It will also help to create a more organised and efficient office environment.

- Events 

• You can use stamps at events such as trade shows, conferences and product launches to help to create a consistent image and reinforce your brand throughout the event. It can be used on promotional materials, signage and even on the products that you are showcasing.

- Posters and banners

• Companies can use their rubber stamp to add a personal touch to their posters and banners. This can be done by stamping the company's logo or name on the poster or adding a custom message. In some cases, businesses will print a ‘generic’ poster and use a large stamp to make it relevant to a particular event/person/product/time.

- Product packaging

• Use a stamp to add a personal touch to the packaging of products. Stamp the company’s logo or name on the packaging and add a custom message. This will add a personal touch and help to create a more memorable experience for your customers. It also helps to ensure that your brand is visible throughout the entire customer journey.

- Product tags

• Use a rubber stamp to add a personal touch to the product tags. You might even include a custom message for specific clients/customers.

- Business cards

• Many companies use rubber stamps to add a personal touch to their business cards.

- Marketing

• You might even use a stamp in your social media marketing, using stamped backgrounds, packaging or products on platforms such as Instagram, Facebook and Twitter to create a cohesive and creative image for your company, setting yourself apart from those companies who only use stock images and uncreative treatments.

How to develop a company stamp

Designing a personalised stamp for your company can be a simple and easy process with a few key steps to follow:

1. Decide on the size and shape of the stamp: stamps come in a variety of sizes and shapes, so decide which size and shape will best suit your needs. This will influence point 2 - what stamp you choose. For example, you won’t choose an embossing stamp if you want to use your stamp to create posters.

2. Decide on the type of stamp you want, for example:

- Wooden handle stamps for a traditional look

- Self-inking stamps can save you time as they don't require a separate ink pad

- Embossing stamps for an alternate, premium look.

3. Choose a font and design that aligns with your company’s branding. It is important to keep it simple and easy to read at the size you will be creating the stamp. IE: don’t try and cram too much in if the stamp is small.

4. Add your company's logo or name to the stamp design. It is important to ensure that the logo or name is easily recognizable and legible. This might also influence your stamp size and shape.

5. Ensure that any important company information is included, for example:

- Company name

- Address, website and/or phone number

- VAT number 

- Company number

- EORI number

- Charity number (if applicable)

6. Incorporate any additional information, for example: messages, slogans or tagline.

7. Review and proof the design to ensure that it is accurate and that you are happy with the final product.

8. Order the stamp: Once the design is finalised, order the stamp from a reputable rubber stamp maker (like us! //can we add something like: we’ve been going for X years// )

9. Keep the design consistent: Once you have your stamp, use it consistently across all of your company's communications and materials. For example, at a 45-degree angle in the top right of the page, or perfectly centred on the bag.

Who is using company stamps? Examples

Many companies use personalised stamps as part of their branding and marketing efforts. Here are a few examples:

- Artisans

• Artists and artisans often use personalised rubber stamps to sign their work and to add a personal touch to their packaging.

- Event planners

• Event planners use stamps for invitations, place cards and thank-you notes to create a cohesive and professional look for their clients’ events.

- Estate agents

• Many Estate agents use personalised stamps to add their company name and logo to flyers, brochures and other marketing materials.

- Wedding planners

• Wedding planners (and indeed couples) use personalised stamps to add a personal touch to wedding favours and decorations, as well as for invitations, place cards and thank-you notes. 

- Restaurants

• Bars, cafes and eateries frequently use personalised rubber stamps to add their company name and logo to take-out containers, menus and bags. Cafes in particular are frequent users of rubber stamps in loyalty cards.

- Online shops

• Online shops use stamps to add their company name and logo to their shipping boxes, invoices and other correspondence.

Use company stamps to help your staff organise, formalise and get creative. Create a consistent and professional outward-facing image for your company to help to make your brand stand out from the competition.

Browse our company stamps section here.