In business it is well known that getting new customers and clients is hard. Whatever industry you are in there are bound to be lots of competition vying for that person’s business, as well as the need to let the potential customer know about your brand in the first place.
This is why it is so important to encourage repeat business with your existing customers. Your customers’ loyalty isn’t something you should take for granted, instead encouraging repeat business is something that is an ongoing process. Here are some tips to creating repeat business and encouraging customer loyalty.
Provide great customer service
One of the things customers look for in a business is great customer service. They want to feel secure that when they buy a product or service from you that it will be delivered and be what they paid for. As well as this, customers want to feel that you are a reliable business who will be on hand to sort out any problems that could arise from the purchase. Having a friendly, approachable and professional customer facing team will help customers to feel at ease buying from you and, therefore, more likely to return.
Continue to market to existing customers
While you don’t want to bombard existing customers with sales pitches, don’t forget to continue marketing to existing customers. The best way to market to existing customers is using social media and email marketing. Use these tools to build relationships with your customers and engage with them to encourage an emotional connection to your brand. As well as this, tell customers about promotions, special offers and sales coming up that will encourage them onto your website and purchasing new products and services.
Embrace customer loyalty cards
Customer loyalty cards are a proven successful ways to encourage repeat business. Everyone likes to feel that they are getting something for nothing and that their loyalty to a brand is being rewarded. Loyalty cards enable customers to collect stamps, enabling them to have a free product or service once a certain number of stamps have been reached. This encourages customers to keep returning to your business over a competitor’s, providing you with constant repeat business.
Listen to your customers
Another popular way of creating repeat business is listening to your customers and making necessary improvements or changes. Customer feedback forms are a valuable way of finding out what customers think about your business, products and services; as well as what they like and don’t like about your company. This provides you with the information to make any small changes that will make your business more appealing to your customers. Ensure you let customers know about any changes that have been made and the reason for the change was their feedback. This shows your customers that you listen to their thoughts and opinions and value their feedback, encouraging them to return to your business again and again.